Beeyond Programmatic Out of Home


Date Posted: March 18th 2022

Beeyond Marketplace, Inc., its subsidiaries, and affiliates (collectively “Beeyond,” “we,” “us,” or “our”) have adopted this privacy policy (“Privacy Policy”) in connection with the use of our cloud services (the “Cloud Services”) by our customers (“Customers,” “you,” or “your”) and other users that are authorized by Beeyond to access and use the Cloud Services (“Users”).

Beeyond understands that Customers, potential Customers, and other Users that visit our website (“the Website”) and/or use the Cloud Services care about how their information is collected, used, processed, transferred, stored, and shared. This Privacy Policy describes Beeyond’s commitment to protecting your privacy. Any capitalized terms not defined in this Privacy Policy shall carry the meanings set forth for such terms in Beeyond’s Cloud Services Agreement and/or Beeyond’s Acceptable Use Policy.

Please familiarize yourself with this Privacy Policy. This Privacy Policy is regularly reviewed and is updated as often as necessary by Beeyond. Any such updates will be posted publicly on the Website. If we make substantive changes to the purposes and policies set forth in this Privacy Policy, we will update this page and we will inform Customers of any such update via email or through notifications within the Cloud Services.

1. The Information We Collect and How We Use It

1.1 Website

When you visit our Website, you are not required to actively provide any information. However, we may collect some of your Personal Data and Navigation Information (each as defined in Section 1.3 below). We collect some Personal Data, and may collect some Navigation Information, when you contact us via the Website, sign up to download or receive information from us, or sign up to use our Cloud Services. Some information is collected via the Website using cookies. See Section 4, below.

1.2 Beeyond’s Cloud Services

We may collect Personal Data and Navigation Information from Customers and Users of our Cloud Services to help us provide, administer, and improve the Cloud Services and your use of same. In order to use the Cloud Services, you will need to provide your full name and email address to us as well as any other information, as set forth in this Privacy Policy, which information is necessary for Beeyond’s fulfillment of its obligations to you under the relevant Beeyond Cloud Services Agreement.

1.3 Collected Data

“Personal Data” refers to any information that can be used to identify you personally. For our purposes, this may include your (first and last) name, email address, User ID, company name, address, phone number, data you write in a contact form, your project role, your uploads (including any creatives and/or content related to any of your advertisements that are served through the Cloud Services), your preferences, and your account information and settings.

“Navigation Information” refers to information about your computer, device, visits to the Website, and use of the Cloud Services. For our purposes, this may include the website you visited prior to visiting our Website or the link or campaign you clicked on to reach our website, your IP address, geographical location (city and/or country), browser type and version, internet service provider information, referral sources, length of visits, pages viewed, language preferences, heat mapping, and other forms of website analysis. In some cases, Navigation Information may also be Personal Data.

Generally, we may use your Personal Data and Navigation Information for the following purposes:

1.3.1Personalizing the Website for the legitimate purpose of improving your experience and use of the Cloud Services. We retain Personal Data processed for this purpose until your browsing session with us has ended or until such time as you no longer have a profile or account with Beeyond;

1.3.2Creating and/or managing your Beeyond account in performance of our Agreement (as defined in Beeyond’s Cloud Services Agreement). We retain Personal Data processed for this purpose until we receive an actionable request to delete a Customer’s (or User’s) Personal Data, or in the case of termination or expiration of our Agreement with a Customer, as applicable;

1.3.3Understanding Customer and User preferences for the legitimate purpose of improving the Cloud Services. We may retain Personal Data processed for this purpose until you withdraw your consent;

1.3.4Interlinking Customer and User information to learn about your preferences and those of Customers and Users like you for the legitimate purpose of improving our services. We may retain Personal Data processed for this purpose until you withdraw your consent; and

1.3.5 Contacting you for direct marketing purposes. We may retain Personal Data processed for this purpose until you withdraw your consent.

1.4 Supporting Suppliers

The Website and the Cloud Services integrate some services and/or products provided by third parties. We may share some of your information with these suppliers so that they can provide their services and/or products to you (including the serving of advertisements on media, payment processing, removing repetitive information from prospect lists, analyzing data, marketing support, Customer and/or User profiling, business development, and customer service), thereby facilitating your use of the Cloud Services.

To ensure that your Personal Data is collected, processed, used, stored, and transferred securely and in accordance with applicable law, Beeyond uses third parties that provide sufficient guarantees to implement appropriate technical and organizational measures to protect your information. For such third parties that may transfer Personal Data outside the European Economic Area, Beeyond implements appropriate safeguards for such transfers (e.g., EU Standard Contractual Clauses, and binding corporate rules).

Please note, the terms and privacy policies of such third parties may apply to you as well, in particular: Google Analytics, Stripe. Your acceptance of applicable third party terms and policies is required to access the Website and the Cloud Services. Disclaimer: This overview of third-party suppliers provides a current view of their policies. Beeyond strives to keep this list as up to date as reasonably possible.

1.5 Third-Party Websites

The Website and/or the Cloud Services may contain links to third party websites. Such links do not amount to an endorsement of such other websites by Beeyond, and Beeyond is not responsible for any websites other than its Website.

1.6 Customer Testimonials

We may publish Customer testimonials on the Website or in other marketing materials which may contain Personal Data. We will obtain consent from each relevant Customer and any featured individuals prior to publishing any testimonials. This consent may be thereafter withdrawn by communicating your desire to withdraw such consent via email to

1.7 Information of Children

The Website and Cloud Services are for business use and are not intended for or targeted toward children under 18 years of age (“Children”). We do not knowingly collect any information about Children. We encourage parents and legal guardians to monitor the internet usage of their Children and ensure they do not use the Cloud Services or provide personal information to Beeyond. If you believe that we have collected information about Children, please contact us at so that we can delete that information.

1.8 We Do Not Sell Personal Data

We do not sell your Personal Data.

2.Personal Data Retention and Security

2.1. Retention of Personal Data

We retain Personal Data for as long as we reasonably consider it necessary for the purposes for which it was collected, after which time we will delete such information. You can request deletion of your Personal Data as described in Section 3 below.

2.2. Security of Personal Data

Data security is a matter of critical importance to us. Beeyond uses a wide range of security measures to safeguard your data against unauthorized access and disclosure, and we continually assess our security systems to ensure their effectiveness. Amazon Web Services, Cloudflare and Elastic Cloud provide our servers and maintains them in high-security controlled environments pursuant to the their cloud security policies.

2.3. Transfer of Personal Data

As a business that has Customers and Users worldwide, we may transfer and access Personal Data around the world, including to and from the United States. To comply with applicable law, we maintain strong data protection and privacy controls to protect your Personal Data during cross-border and international transfers, as well as during periods of storage in foreign countries.

We believe that your privacy rights are not contingent on your nationality or residency. While applicable law always governs data privacy matters, we intend for this Privacy Policy to apply generally to Customers, Users, and their Personal Data around the world. Nevertheless, privacy law is constantly changing so we reserve the right to deviate from (and to revise) this Privacy Policy where applicable law provides for different requirements.

2.4. Required Disclosure of Personal Data

We may use or disclose your Personal Data if we reasonably determine that such use or disclosure is necessary to (a) protect our rights, operations, Customers, or Users; (b) comply with applicable laws, a valid court order, or other legal proceeding; and/or (c) otherwise perform the contractual obligations we have regarding our Customers.

We may transfer the data we control, including Personal Data, in the event of a company reorganization, merger, or sale.

3.Your Data and Your Rights

As a general matter, depending on local data protection laws, you have rights that may include:

  • Obtaining clear information on our processing of your Personal Data;
  • Accessing your Personal Data that we hold, together with the right to have inaccuracies corrected;
  • Having your Personal Data delivered to you in a standard electronic format;
  • Objecting to our processing of your Personal Data, and preventing solely automated decision making or profiling; and
  • Restricting our processing of your Personal Data, or having your Personal Data deleted.

3.1 How to Exercise Your Rights

If you wish to exercise your rights with respect to your Personal Data, you can email your request to or send postal mail to us at:

Name: Beeyond Marketplace, Inc.
Address: 1 Chestnut Hill Plaza #1027 Newark, DE 19713
Attn: Legal Department

We will generally respond to your request within 30 days.

If you wish to unsubscribe from an email list, please click the “unsubscribe” link found at the bottom of our emails. If you work for one of Beeyond’s Customers, you should request from such Customer that such Customer delete your Personal Data. If you want to raise a complaint about the way we process your Personal Data or the way we have handled a request, please contact us by email or postal mail as set forth in this section, above.

Customers and other Users of Beeyond’s Cloud Services can withdraw any consent they provided by adjusting their profile settings through the Cloud Services or by communicating with us via email or postal mail as set forth in this section, above. Please note that the collection, processing, use, sharing, storage, and transfer of your Personal Data may be necessary for you to be able to use our Cloud Services, and that Beeyond’s Customers and Users cannot unsubscribe from emails we consider to be important in connection with your use of the Cloud Services.


We use cookies on our Website. Cookies are small text files sent by a web server to your web browser and saved locally on your computer or device. The cookies allow the server to uniquely identify the browser on each page. Cookies do not cause any harm to your computer or device, and do not contain any viruses.

We use the following categories of cookies on our website:

Category A: Strictly Necessary Cookies

Strictly necessary cookies are essential in order to enable you to navigate the Website and use the Cloud Services. Without these cookies, we would be unable to provide you with the Cloud Services.

Category B: Performance Cookies

Performance cookies collect information on how Customers and other Users use our Website. The data stored by these cookies never shows personal details from which your individual identity can be established.

Category C: Functionality Cookies

Functionality cookies remember choices you make such as the country you visit our Website from, the applicable language and search parameters. These can then be used to provide you with an experience more appropriate to your selections and to make the use of Cloud Services more tailored to your goals and objectives.

Disabling and Opting-Out of Cookies

Current versions of web browsers offer enhanced user controls regarding the placement and duration of both first and third party cookies. Search for "cookies" under your web browser's Help menu for more information on cookie management features available to you. You can enable or disable cookies by modifying the settings in your browser. However, if you choose to disable cookies in your browser, you may be unable to complete certain activities on our Website or to correctly access or use certain aspects of the Cloud Services.

Information Collected from Other Websites and Do Not Track Policy

Through the cookies we place on your browser or device, we may collect information about your online activity after you leave our website. Just like any other usage information we collect, this information allows us to improve the services and customize your online experience, and otherwise as described in this Privacy Policy. Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. Our Cloud Services do not support Do Not Track requests at this time, which means that we collect information about your online activity both while you are using the services and after you leave our services.

5. California Consumer Privacy Act (CCPA) Supplement

The CCPA is effective as of January 1, 2020. If you are a resident of California, this supplement to the Privacy Policy (this Section 5 of the Privacy Policy) sets forth additional rights and information that is relevant to you. A number of requirements under the CCPA are addressed in other provisions of this Privacy Policy. This supplemental section is meant to fill in any gaps for California residents of provisions that have not already been set forth in this Privacy Policy, above. The terms used in this supplemental section are either defined in this Privacy Policy or in the text of the CCPA.

CCPA Consumer Rights

Under the CCPA, you have, among others, the following rights:

  • The right to know and to access the categories of personal information and the specific personal information we collect in connection with your use of the Cloud Services;
  • The right to have your personal information we collect deleted, subject to certain legal limitations;
  • The right to request disclosure of your personal information that we collected; and
  • The right to disclosure of your information that we disclosed for valuable consideration.

Submitting Requests

under CCPA California residents may submit requests to Beeyond for information permitted under the CCPA via email to .
Please be as specific as possible when you exercise your rights under CCPA and submit a request to us regarding your personal information. In addition, please note that, under the CCPA, we are obligated to verify your identify before we process your request.

No Discrimination

Beeyond will not discriminate against you in pricing, user experience, or any other way for exercising any of your rights under the CCPA.

6. General Data Protection Regulation (GDPR) Supplement

The European Union’s (EU) General Data Protection Regulation, better known as GDPR, is one of the most comprehensive privacy and security laws in the world, and is effective as of May 25, 2018. This regulation was implemented by the EU to harmonize data privacy laws across Europe, protect EU citizens’ data privacy, give individuals more control over their Personal Data, and regulate the way organizations approach data privacy.

At Beeyond, we have worked hard to become GDPR compliant. Because of the importance of GDPR regulations for our Customers, partners, and other relevant stakeholders, this section aims at promoting transparency and understanding in connection with how Beeyond approaches GDPR compliance.

GDPR’s Application

GDPR applies to any entity or company that processes Personal Data as part of business activities within the EU, and to organizations that are not established in the EU but still offer products/services and/or is monitoring the behavior of individuals within the EU.

GDPR outside of the EU

GDPR allows Personal Data to be processed outside of the EU when specific arrangements are made to ensure an adequate level of data protection. Beeyond has data processing agreements in place with its relevant processors and controllers to ensure the security of Personal Data in accordance with the requirements of the GDPR.

Under the GDPR, businesses to which the GDPR applies must adhere to the following rules:

Under the GDPR, businesses to which the GDPR applies must adhere to the following rules: Personal Data must be processed in a lawful and transparent manner; there must be specific purposes for processing the data and those purposes must be indicated to individuals when collecting their Personal Data only the personal data that is necessary to fulfil a purpose can be collected; Personal Data cannot be stored longer than necessary for the purposes for which it was collected; and organizations must install appropriate technical and organizational safeguards that ensure the security of the Personal Data.

Our Compliance with the GDPR

Beeyond collects, uses, processes, transfers, and stores Personal Data in connection with the provision of our Cloud Services to Customers and Users, contracting with third-party suppliers, or hiring new employees.

Beeyond identifies all the Personal Data that is processed and defines the purpose of this processing in order to determine how the collected data is used and provide appropriate visibility and transparency. Beeyond is developing systems and procedures to implement GDPR principles into our system, data, and business practices on an ongoing basis.

Additionally, considering that data privacy also requires strict data security, Beeyond has implemented processes and procedures to ensure that necessary security levels are set in place, such as the encryption and anonymization of Personal Data, the creation of processes for data breach notification activities, and the advancement of employee awareness.

Please note that the contents of this section simply provide information to help you understand how Beeyond addresses certain requirements under the GDPR. None of the contents of this Privacy Policy, including this section, are legal advice.

The Privacy Policy was last updated and reviewed on March 18th 2022.