With 66 Digital Out Of Home screens, the company launched a special campaign in Mexico City for back-to-school season together with Beeyond. ASUS focused its communication on supporting students in their academic journey through high-performance tech products.

Brand positioning

Driven by the strategic locations of Beeyond&rsquo;s DOOH screens in Mexico City and with a direct, aspirational message, the campaign aimed to connect with students starting their university life, positioning ASUS as an essential tool to achieve their goals.

As part of the campaign, 66 screens were selected in areas with high student and university concentration. The chosen zones were: Santa Fe, Perif&eacute;rico Sur, Polanco, Reforma, Palmas, Coyoac&aacute;n, Condesa, Narvarte, and university areas.

Formats included: billboards, bus shelters, digital clocks, landmarks, digital totems, mupis, ecobici, and bio boxes.

From August 25 to September 14, the campaign reached over 5 million people and generated more than 3 million vehicular impressions.

English

ASUS and Beeyond launched a back-to-school DOOH campaign in Mexico City with 66 screens, reaching 5M people and generating 3M impressions.

ASUS and Beeyond promote tech adoption in education in Mexico