Calvin Klein Eyewear dominated Times Square with Beeyond

To celebrate the arrival of 2026, Beeyond Media executed a 100% Share-of-Voice acquisition for Calvin Klein Eyewear in the heart of New York City. By controlling New Year's Eve—the most valuable advertising window of the year—the brand ensured it was the center of global attention.

The power of advertising "Surround Sound"

In outdoor marketing, location is everything, but timing is the multiplier. To welcome 2026, Calvin Klein Eyewear was not only present in Times Square; it owned it.

The execution was based on a unified installation that combined DOOH with static elements, creating a "surround sound" effect. By capturing 100% Share-of-Voice (SoV), the brand eliminated any distraction from the competition at one of the world's most valuable geographic points during the highest-traffic window of the year.

Impact in numbers and beyond the screens

The campaign not only impacted the millions of tourists present on the streets of Manhattan but also leveraged the organic amplification of international live broadcasts.

• Reach: Estimated 14 million impressions.
• Visibility: Total control of the visual field.
• Omnichannel: Physical presence was transformed into global digital content.

The result? The campaign exceeded all expectations, turning physical outdoor advertising into global brand authority.

In this way, Calvin Klein Eyewear utilized Beeyond Media’s technology to ensure an impeccable real-time execution. Because when you dominate the right moment and location, impact is inevitable.