Beeyond Day 2025 in Mexico: a shared celebration

With an exceptional turnout of clients, agencies, and key partners from the DOOH ecosystem in the country, Beeyond Day 2025 was held in Mexico. The event served as a space to reconnect, share perspectives, and strengthen the community we are building around digital and programmatic out-of-home advertising.

A celebration of community and shared vision

Mexico hosted a memorable fourth edition of Beeyond Day, where we brought together key players from the DOOH ecosystem. The welcome was led by Francisco Vallejos, Commercial and New Business Director for Mexico, Central America, and the Caribbean, who emphasized the importance of continued collaboration to strengthen an increasingly robust, innovative, and creative ecosystem.

Later, Arlene García, CEO of Beeyond Mexico, introduced the evening’s special guest: Arturo López Gavito, who delivered the talk “The Survivors of the Algorithm.” In his message, the producer discussed the role of technology and algorithms in our industry, stressing that although they are now present in everything, the real difference will always lie in creativity, craft, intuition, and the human element behind each project: “We must value,” he said, “human experiences—from attending a concert (without watching it through a phone screen) to enjoying a meal with family or a gathering with friends.”

The event concluded in a festive and networking-rich atmosphere that reaffirmed the strength of our community and the momentum Beeyond and DOOH are gaining as we head toward 2026, especially with the upcoming FIFA World Cup.

Thank you to all attendees for being part of this gathering and for helping us continue to drive the future of our industry.