Beeyond’s DOOH strategy for Larkin Hospital

A strategic digital out-of-home advertising campaign was recently implemented for Larkin Hospital in the United States, highlighting Beeyond Media’s ability to serve local advertisers with the same effectiveness as national campaigns.

Local innovation with national impact

In an increasingly competitive advertising environment, Beeyond Media reaffirms its leadership with a standout DOOH campaign for Larkin Hospital in the U.S., using a high-impact strategy that combined various locations:

• Indoor screens in multiple healthcare centers
• Outdoor billboards in strategic points across South Miami

The campaign also featured dynamic creative rotation, ensuring maximum relevance while promoting both the Larkin School of Nursing and the specialized services of the Miami Neuroscience Center, including specific diagnostic studies available at the hospital.

This Digital Out-of-Home implementation is another example of Beeyond Media’s ability to deliver targeted communication across multiple key touchpoints in the health and education sectors, showcasing not only the versatility of its technological solutions but also its capacity to deliver high-level results for local advertisers, replicating the success of national strategies.