DOOH with Beeyond in New York for Lifeway Kefir

Through Beeyond, we can change and optimize campaigns in real time to adapt to current needs. That’s what we did with Lifeway Kefir, by combining outdoor advertising with real-time promotions and sampling. A brand activation took place in key areas of Manhattan for two weeks in August, extended for another week due to excellent results.

The key to dynamic and successful outdoor advertising

In the marketing world, flexibility is an invaluable asset. With Digital Out Of Home, we can fully leverage this quality, turning outdoor advertising into a vibrant and adaptable platform. It’s a blank canvas for creativity that, with the agility of digital media, allows us to tell stories and deliver the right message, at the right place and time. It’s the evolution of outdoor advertising, designed for a constantly moving world.

Moreover, the true magic of Beeyond lies in its ability to create synergies with other promotions. Combining outdoor presence with complementary actions amplifies the impact, creating a complete and coherent brand experience for the consumer.

The DOOH campaign led by Beeyond for Lifeway Kefir combined both aspects, thanks to the presence of its screens in Manhattan. Meanwhile, the brand invited people to enjoy this new beverage, offering samples on the street to connect with potential consumers.