Beeyond picks up speed in Mexico with Telcel/Infinitum for the NASCAR Cup

The leading mobile telecommunications company Telcel/Infinitum was one of the main sponsors of the NASCAR Cup Series 2025 and chose Beeyond as a strategic partner. To support Mexican driver Daniel Suárez, a one-month campaign was designed that, although it covered all of Mexico City, focused on the main avenues leading to the Autódromo Hermanos Rodríguez, the race venue.

Full speed ahead!

With 30 screens on high-traffic streets (such as Circuito Interior, Viaducto, Río Churubusco, Fray Servando, and Boulevard Puerto Aéreo), DOOH was key for a company of Telcel/Infinitum's caliber to promote an event as important as the NASCAR Cup Series. It captured the attention of motorsport fans and also reached a broader audience, attracting new followers to the sport—alongside its top Mexican ambassador.

In this way, we supported the host country and witnessed a spectacular victory by Daniel Suárez. The Mexican did not disappoint at the NASCAR Mexico City Weekend: after starting at the back, he made a legendary comeback to win The Chilango 150, the race that marked the return of the NASCAR Xfinity Series to the Mexican capital after 17 years of absence. "I really enjoyed being in front of my people," said the Trackhouse Racing driver, who already dreams that this won't be the first and last time NASCAR returns to the country.