TikTok’s LIVE Fest 2026 came to life in Argentina with Beeyond

The year’s most significant event for content creators was a one-of-a-kind celebration where TikTok and the agency Publicis trusted Beeyond to light up the streets of Buenos Aires with dynamic, colorful, and eye-catching DOOH creatives, covering the pre-event, the festival itself, and post-event highlights.

A city set ablaze

With the objective of generating anticipation prior to January 16 and amplifying the relevance of LIVE Fest 2026, the strategy sought to position both the venue and the city of Buenos Aires as active parts of the experience for top creators. The city was used as the primary stage for communication and celebration for the TikTok community.

Outdoor – Indoor: The campaign by Beeyond, in alliance with Publicis, featured coverage in the Obelisco area and surrounding neighborhoods, programmatic placement throughout the City of Buenos Aires, and a presence on digital screens at Ezeiza and Aeroparque airports, reinforcing reach, visibility, and the perception of scale.

Takeover at the Obelisco

As a pre-event activation, a Takeover at the Obelisco was held on January 15, featuring 10 screens lit up exclusively for 30 minutes. This took place one day before the awards ceremony, serving as a teaser and building excitement. The event participants themselves visited the Obelisco to live an experience they will never forget.