Is DOOH Advertising Right for Your Business? Discover the Industries that Benefit the Most

In the last couple of years, DOOH advertising has emerged as a revolutionary tool for brands to enhance their marketing strategies and effectively reach their target audiences out on the streets. By leveraging dynamic content, real-time data, and strategic ad placements, DOOH advertising has proven to be a game-changer in driving brand awareness and delivering tangible results.

As we’ve mentioned in other entries, what sets DOOH advertising apart from its traditional counterparts is its ability to engage audiences on a larger scale and create memorable experiences. Unlike static billboards or print ads, DOOH ads offer dynamic and interactive content that captures attention and delivers messages with greater impact. 

Paired with programmatic technology, DOOH advertising provides unparalleled flexibility and targeting capabilities. By embracing this trailblazing technology, some industries are already reaping the benefits of increased brand visibility, enhanced customer engagement, and improved ROI.  Let’s take a look at them!

Liquors

Liquors and alcoholic beverages are universally known for creating memorable advertising campaigns, as they possess distinct and "risky" voices that provide ample space for playful and experimental approaches. This can easily translate to DOOH advertising, which enables liquor brands to get bigger and broader, but also allow them to go for the hyper-targeted.

For example, DOOH advertising could serve as a last-touch marketing push within the retail environment, particularly at the point of purchase. This is particularly essential within the beverage category, where engaging grab-and-go shoppers by activating campaigns at locations where products are being sold can significantly impact brand visibility and drive immediate purchases.   

By strategically placing dynamic ads near store entrances, checkout areas, or even on digital screens at the alcohol aisle, liquor brands can ensure their products are top of mind when consumers are making their purchasing decisions.

In addition, liquor brands can effectively leverage seasonality as a powerful tactic in their DOOH advertising campaigns. While alcoholic beverages are enjoyed year-round, tailoring creative messaging to specific seasons or holidays like Christmas or New Year’s Eve can successfully tap into a receptive audience. 

By activating DOOH advertising ads that showcase refreshing summer cocktails during hot weather or featuring cozy winter-themed drinks during the holiday season, liquor brands can create a relevant and enticing connection with their target audience, ultimately boosting engagement and sales.

Furthermore, moving away a little from hyper-targeted strategies, DOOH advertising is also quite effective at boosting awareness in mass-attended events. For example, during sporting events or music festivals, brands can display dynamic ads that align with the event's theme or highlight special promotions.

By targeting these crowded areas, liquor brands can maximize their visibility and capture the attention of their target audience at the right moment, increasing the likelihood of immediate purchases or brand recall.

CPG (Consumer Packaged Goods)

As we’ve seen with liquors, DOOH advertising can successfully raise consideration when placed in points of purchase, a feature that naturally extends to any consumer packaged goods. But some advertisers are currently discovering the power of DOOH advertising in amplifying their omnichannel campaigns and enhancing the consumer path to purchase.

In order to maximize engagement and drive in-store visits, CPG brands are utilizing special offers and promotions through DOOH ads that can be easily accessed via QR codes. Consumers can conveniently scan these dynamic codes using their mobile devices to instantly access exclusive offers or coupons. 

By tailoring these offers to the specific location or other variables, brands create a personalized brand activation that resonates with consumers and entices them to make a purchase.

Malls, in particular, provide an ideal setting for CPG brands to leverage DOOH advertising ads for time-sensitive offers. The retail landscape in malls is often promotional, and DOOH ads that deliver messaging like "limited time only" can act as a powerful motivator, pushing consumers to enter stores and make purchase decisions before the offer expires.

Pharmaceutical

On the other hand, the pharmaceutical industry is leveraging DOOH advertising to educate and raise awareness about health conditions, treatment options, and brand offerings just when its audience needs it, by displaying ads on digital screens in hospitals, clinics, or pharmacies. 

This targeted approach helps pharmaceutical brands connect with their audience at crucial touchpoints, driving engagement and fostering positive brand associations related to healthcare and well-being. However, this industry is learning that it doesn’t always need to play it safe, and it is also finding creative ways to incorporate DOOH advertising capabilities into its own messages.

For instance, a pharmaceutical company specializing in allergy medication created ads featuring real-time pollen forecasts and allergy tips in areas with high pollen counts. This contextually relevant content not only provides valuable information but also positions the brand as a trusted resource, enhancing its credibility among consumers.

Tourism

DOOH advertising offers the tourism industry a dynamic platform to showcase destinations, attractions, and travel experiences in dazzling digital billboards that effortlessly look like the real deal

Additionally, the tourism industry can utilize DOOH advertising to provide real-time travel information and recommendations. For example, at airports or train stations, digital screens can display live flight or train updates, weather conditions, and nearby attractions.

By providing timely and relevant information, tourism brands can enhance the travel experience and position themselves as trusted partners, guiding tourists throughout their journey.

Are you ready to discover DOOH advertising?

At the end of the day, to fully harness the power of DOOH advertising, brands need to consider two key elements: the right platform and a skilled team. The choice of a robust DOOH platform is crucial as it determines the ease of campaign management, ad scheduling, and the overall effectiveness of the advertising strategy. 

A reliable DOOH advertising platform should provide seamless integration with various data sources, real-time monitoring capabilities, and a user-friendly interface to optimize campaign performance.

That’s why here at Beeyond we pride ourselves on creating the ultimate DOOH advertising platform and match it with a winning support team that is ready to tackle any campaign, no matter the brand or size. So what are you waiting for? Send us a message and request your demo to start reaching Beeyond!