September, 2023 | BLOG

How to Combine DOOH Advertising and Social Media for Boosted Campaign Impact

How to Combine DOOH Advertising and Social Media for Boosted Campaign Impact
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Are you seeking to enhance your marketing strategies? Explore the powerful synergy between Digital Out-of-Home advertising and social media, harness the best of both worlds, and let your brand shine in both the physical and digital realms.

Picture this: a captivating digital display in a bustling city street prompts passersby to interact with your business on social media. This interaction brought on by DOOH advertising results in an avalanche of likes, shares, and comments. That's the power of integration.

In recent years, the Digital Out-of-Home advertising landscape has experienced a significant surge in popularity. Why? Because it bridges the gap between the physical and digital worlds, offering an exciting canvas to connect consumers with brands. Nevertheless, in order to achieve outstanding results, DOOH advertising needs to go hand in hand with social media.

Combining these two channels is what makes the difference between a regular marketing campaign and a unique brand experience. In this article, we offer you some valuable insights and tips to amplify your campaign impact through the integration between social media and DOOH advertising

The Dynamic Duo: Exploring the Fusion of DOOH Advertising and Social Media

Ever since the arrival of programmatic technologies, we have been witnesses to the revolutionary benefits of DOOH advertising, with its ability to deliver dynamic content, adapt in real-time, and target specific demographics. But let’s not forget that before DOOH advertising, there was social media advertising – and now, we get to combine both.

Social media is considered one of the main platforms to drive brand visibility and engagement, as it allows for direct interaction between brands and their target audiences. The real-time nature of social media, and the possibility of bouncing back through questions, answers and feedback, enables trust and loyalty to be developed between businesses and consumers, which is crucial for gaining and retaining customers.

In recent years, both social media and DOOH have been integrating into one another, enhancing the capabilities of one platform through the benefits the other one offers. As a matter of fact, designing multichannel campaigns has become a must for any brand looking to stand out in today’s competitive and content-saturated market.

Unlocking the Synergy: Integrating Social Media into DOOH Campaigns

The combination of DOOH advertising and social media maximizes brand exposure, fosters deeper engagement, and amplifies the reach of marketing campaigns. Let’s explore some of the ways in which social media can be incorporated into DOOH campaigns to achieve these goals:

Person Scanning QR Code on DOOH Advertising

QR Codes

One effective method to seamlessly merge DOOH advertising with social media is by strategically placing QR codes on your DOOH ads, so viewers can effortlessly connect with your brand online. A quick scan of the code directs them to your social media profiles or a dedicated landing page, ensuring a smooth transition from the physical world to the digital sphere.

User-Generated Content (UGC)

Encourage your audience to become active participants in your campaign by inviting them to create user-generated content. Whether it's a hashtag-driven contest, a live video streaming, or a creative challenge, UGC fosters a sense of community and virality on social media platforms. Feature the best UGC on your DOOH displays, creating a powerful feedback loop between the physical and digital realms.

Social Listening & Analytics

No campaign is complete without measuring its success. Utilize social media analytics tools to track engagement, monitor the performance of QR codes, and measure the reach and impact of your DOOH advertising. With data-driven insights, you can refine your strategy and optimize future campaigns for even greater success.

A Knockout Strategy

The fusion of DOOH advertising and social media can take your marketing campaigns to new heights. When leveraged effectively, social media serves as a powerful resource to cultivate robust customer relationships and establish your brand as a significant player within the industry.

Through the integration of QR codes, you can creatively share a variety of content formats tailored to suit different preferences and interests. Advanced targeting capabilities ensure that relevant content reaches your specific audience, while user-generated content contributes to the creation of authentic social proof and a sense of community.

On the other hand, social listening tools provide valuable insights into customer sentiments, by analyzing metrics and empowering data-driven decision-making for continuous improvement. Moreover, customer feedback, influencers’ marketing efforts, and the potential for content to go viral can further boost brand awareness, visibility and credibility.

By strategically merging social media with DOOH advertising, you can captivate your audience both offline and online. Embrace the power of DOOH advertising and social media integration, and watch your campaigns soar to unparalleled success.