Electrolux Boosts Retail Impact with an Innovative DOOH Strategy
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Strategic locations, segmentation, and time optimization were key in Puerto Rico
In its latest Puerto Rico campaign, Electrolux elevated digital out-of-home (DOOH) advertising to a new level, implementing an innovative strategy to connect with its audience at the right time and place.
Strategic Locations and Key Moments
The brand meticulously planned its placements, selecting screens near key stores and high-traffic areas. This allowed Electrolux to impact consumers with highly relevant messages exactly at the moment of purchase decision-making.
Additionally, time optimization played a crucial role, ensuring that ads were displayed during peak traffic hours. This strategy maximized ad conversions into concrete actions, achieving tangible results in sales and engagement.
Creativity During Key Shopping Periods
The campaign was activated during Black Friday, a crucial retail period. Electrolux used DOOH not only to generate visual impact in high-traffic areas but also to encourage purchases with messages highlighting exclusive promotions.
A High-Performance DOOH Strategy
This Electrolux campaign is a clear example of how precise planning, advanced segmentation, and time optimization can take digital out-of-home advertising to the next level.
