Electrolux positions itself in Puerto Rico with Beeyond Media
The Electrolux awareness campaign, developed by Beeyond Media in Puerto Rico, marked a milestone in how brands communicate in digital public spaces.
With a deployment of 21 LED screens strategically distributed across the island (including high-traffic points in San Juan), the advertising campaign ensured optimal demographic coverage.
The initiative’s goal was clear: maximize brand recognition in the Puerto Rican market by leveraging the potential of programmatic DOOH advertising. The screens were active from 10 AM to 10 PM, optimizing energy use and maximizing impact during peak vehicular and pedestrian circulation times.
Additionally, the placement of screens in strategic locations (such as Aguadilla, Mayagüez, Ponce, Fajardo, and Guaynabo) allowed Electrolux’s message to reach diverse communities, strengthening its presence and effectively connecting with local consumers.
Beeyond Media’s technology ensured intelligent programming, activating ads during high-traffic hours to generate visibility and optimize resources. This approach not only increased the campaign’s effectiveness but also reaffirmed a commitment to sustainable practices in digital advertising, aligning with Electrolux’s values.
Electrolux and Beeyond Media demonstrated, once again, how innovation and programmatic strategy in DOOH can transform the way brands connect with their audiences in urban environments.
