What Are the Ethical Implications of Using AI in DOOH?
Exploring the ethical challenges and opportunities of artificial intelligence in programmatic advertising.
Advertisers may be willing to take risks with creative or new formats, but they don’t want their message to veer into anything that could be perceived as negative. However, new tools offer great potential if handled with care.
An article from OOH Today notes that with artificial intelligence becoming smarter and digital technology gaining sophistication, it’s not hard to imagine a future where adaptive advertising becomes the norm. However, it will be necessary to reflect on the ethical implications: What boundaries should exist for the type of news to address? Will people feel comfortable being constantly observed?
Who will be held accountable for transparency and responsibility? Can fake news be detected in the age of memes and misinformation? Advertisers will undoubtedly need to be prepared to answer questions if something goes wrong and remain vigilant to controversies. Acting proactively will be essential to prevent issues, and particularly at the outset, close monitoring will be key.
The promise of AI is clear, offering real potential if approached with caution. The only question that remains is where the application of these new technologies will take us.
