Hot Sale was on Mercado Libre with Beeyond Media
From May 8 to 19, the main cities of Argentina were the silent protagonists of one of the year’s most powerful DOOH campaigns.
For 12 days, Mendoza, Córdoba, Rosario, and the Buenos Aires Metropolitan Area (AMBA) became the urban stage where Mercado Libre and Beeyond Media deployed a strategy designed to ensure millions of people encountered the same message: “Hot Sale is on Mercado Libre”.
A mix of formats, a single intention: Total visibility
More than 50 carefully selected and distributed devices (including billboards, totems, kiosks, and other high-impact formats) turned the daily commute of thousands of people into an immersive advertising experience. The campaign didn’t just occupy physical space—it inhabited it intelligently.
The differentiating factor was the dynamic and time-based segmentation. Creative assets changed based on the time of day, location, and audience flow. The planning was vibrant and strategic, designed to respect urban habits and amplify impact.
4 days of maximum intensity
During peak traffic days (Monday 12, Tuesday 13, Wednesday 14, and Monday 19), the campaign pulsed with greater intensity. Frequency was boosted during these moments, creating a sense of omnipresence that reinforced brand recognition and recall.
An execution that set trends
The result was resounding: the expected reach was achieved, the projected coverage was met, and, most importantly, it was demonstrated how a well-thought-out strategy with dynamic assets and precise timing can transform DOOH into a high-performance tool.
This campaign didn’t just meet its KPIs. It redefined the standard for what is expected of DOOH in Argentina. Beeyond Media, once again, showed that behind every screen lies an opportunity to tell a powerful story.
