Mercado Libre accelerates with Beeyond

For one hour, Buenos Aires experienced a historic takeover through a programmatic DOOH campaign by Mercado Libre and Beeyond Media, celebrating Franco Colapinto’s entry into Formula 1 with synchronized screens and a city lit up with excitement.

A racetrack of emotions in the heart of the city

The main digital screens in Buenos Aires were synchronized to honor the young Argentine driver who made it to Formula 1, in a joint action by Mercado Libre and Beeyond Media. The campaign was designed as an urban takeover, with billboards activated simultaneously to celebrate Colapinto’s place in the top tier of motorsport.

Thanks to Beeyond’s platform, the execution was precise, dynamic, and high-impact, turning the city into a vibrant stage of support and recognition. This deployment not only showcased the power of DOOH but also its ability to connect with public emotions in real time.

Screen synchronization, personalized messages, and perfect timing were key to creating an unforgettable experience, proving that when passion takes over the streets, the story travels farther.