MercadoLibre MX – Advertising Strategy for the Holiday Season

During the holiday season, MercadoLibre took its advertising strategy to the next level with a DOOH activation in Mexico City’s busiest locations. By strategically placing screens in key areas such as Reforma, Polanco, and Campos Elíseos, the brand maximized visibility during critical high-demand periods.

This campaign was not only focused on exposure but also on relevance: ads were scheduled during peak traffic hours, ensuring an effective connection with the audience at a decisive shopping moment.

With precise planning and strategic segmentation, MercadoLibre continues to invest in formats that ensure its presence at the right time and place.