Beeyond was chosen by Nissan and OMD to launch the new X-Trail e-POWER
The automotive giant opted for digital outdoor screens to mark the occasion. Beeyond executed the campaign, engaging with an audience exceeding 3.6 million individuals.
Buenos Aires, November 2023. Beeyond, the leading programmatic digital OOH advertising platform in America, was responsible for planning and implementing the digital outdoor campaign to promote the new Nissan X-Trail e-POWER. Beeyond worked in collaboration with the OMD agency, which was responsible for the overall strategy.
The launch campaign spanned 3 days, primarily in the City of Buenos Aires, leveraging 18 meticulously selected screens aligned with client objectives. During this timeframe, the campaign generated over 120,200 impressions, resonating with an audience of over 3.6 million people.
To achieve a significant impact, LED screen circuits were proposed in the Ciudad Autónoma de Buenos Aires area, located at intersections in high-traffic zones such as avenues and open-air shopping centers, where vehicular and pedestrian traffic is constant. Additionally, large formats with 3D technology were used, adding value to outdoor communication.
Federico Dominguez, Sales Director for LATAM at Beeyond, explained, "The chosen devices were designed to maximize impact and coverage, and we planned with cutting-edge 3D screens, allowing for animated and innovative creativity. This is one of the advantages that digital OOH technology provides."
Founded 4 years ago by Alejandro Donzis and Alan Levy, Beeyond has an inventory of over a million digital screens, covering 17 countries in America and working with over 80 clients such as Heineken, Channel, AMC, and L'Oréal, among others, as well as media agencies like OMD, PHD, H&S, and other industry leaders.
The company is committed to ensuring that brands execute high-quality advertising campaigns on strategically located screens to achieve maximum impact.
