Enhance Impact Through Strategic Locations: 4 Tips for Outdoor Advertisement Visibility

Where will an ad have the most impact? When is it better to roll out a marketing campaign? How can advertisers make a difference with their marketing efforts? These questions can have very specific answers that might be challenging to figure out, especially in outdoor advertisements.

Whether you are an advertiser, a professional marketer, or a marketing enthusiast, choosing strategic locations and determining when and how campaigns should be displayed is absolutely essential if you are working through a digital out-of-home (DOOH) advertising campaign.

In this article, we will explore 4 key tips to enhance the impact of DOOH ads through accurate and smart placement, taking into account factors such as target demographics, message timing and relevance, and location intelligence. These suggestions will help you develop effective campaigns that truly make a difference.

Location Intelligence: Outdoor Advertisement Gone Smart

With the rise of digital screens and technology, DOOH advertising has taken center stage in the advertising industry as a groundbreaking tool for brands, since it offers unparalleled visibility and engagement opportunities. However, the success of your campaign largely depends on your location strategy.

Location intelligence, also known as location analytics, involves leveraging data-driven insights in order to make informed decisions around the place, time, and content of the ads that will hit the streets for any given outdoor advertisement campaign. Using data analytics and technology, you can identify the ideal locations to reach your target audience with the right message at the right time.

If you are looking to harness the benefits of location intelligence and choose the best spots for your outdoor advertising campaigns, these are the essential tips you should consider:

1: Understand Your Audience's Footprints

To maximize the impact of your outdoor advertisements, you need to understand your target audience's movements and habits. It's not just about placing ads; it's about being where your audience is.

This is where location intelligence strategies come into play: you may collect data from DOOH screens to identify areas or specific spots frequently visited by target demographics or to determine times during the day when your target audience is more likely to engage with your brand’s message.

Audience segmentation tools do that work for you. With their capabilities to source data from leading data providers, these resources are key for choosing the best screen locations: they gather information around audiences’ demographics, geographics, and behaviors, analyzing multiple variables to provide advertisers with the specific insights they need for each campaign.

With numerous features and filters, segmentation tools like Beeyond’s TrueReach are designed to leverage multiple data sources and analytic options, and they showcase results according to advertisers’ preferences. This enables enhanced targeting, which at the same time propels an accurate selection of DOOH screens. In other words, audience segmentation ensures location intelligence, so it should be incorporated into outdoor advertisement strategies.

2: Leverage High-Traffic Areas

One of the keys to successful outdoor advertising is placing your ads in high-traffic areas. Whether it's a busy city street, a popular shopping center, or a crowded highway, these locations can give your advertisements the necessary exposure. The goal is to reach as many eyeballs as possible, and high-traffic areas are your best bet.

3: Optimize Screen Selection

The quality of the screen matters in DOOH advertising. Your screens should be visually appealing, clear, and strategically placed. Consider factors like screen size, brightness, and angle to maximize visibility. Remember, these screens are your canvas; the better the canvas, the more stunning your artwork will be.

While big digital billboards are the most popular DOOH screens, they are not the only option for a compelling outdoor advertising campaign; depending on the nature of your business and the specific objectives of your campaign, you may take advantage of other locations. For instance, a bicycle shop could advertise its new line on digital screens at a subway hub, grabbing the attention of those tired of public transport.

4: Timing is Everything

Knowing when to display your ads is crucial. It's not just about the place but also the time. Consider times of the day and days of the week when your target audience is most active. For instance, early commuters are your ideal audience if you're promoting a morning coffee. Timing your ads strategically can significantly impact your campaign's effectiveness.

Strategic Locations Are The Cornerstone of Successful Campaigns

The location of your outdoor advertisements can make or break your campaign. Strategic outdoor advertising is all about choosing the right spots and choosing the right spots involves knowing your audience, leveraging high-traffic areas, optimizing screens, and timing your ads effectively.

By understanding the power of DOOH advertising, targeting the right demographic, and harnessing the benefits of location intelligence, you can elevate your brand's visibility and engage your audience effectively. Once you implement these tips, you will see that your campaigns have a bigger and better impact.