Samsung campaign with Beeyond in Argentina’s “hot zones”

With a combination of billboards and PPL LEDs in high-traffic locations such as shopping mall entrances and commercial hubs in Buenos Aires and Mar del Plata, Samsung Galaxy S25** **alongside Beeyond boosted conversion by aligning the physical location of Digital Out Of Home advertising with the point of sale.

See, remember, and decide
The campaign focused on reinforcing, through billboards and PPL LEDs, the presence near Movistar retailers, generating impact right where purchase intent is “hot.”

Thus, when entering or passing by a Movistar retailer, the consumer had already been “pre-warmed” by outdoor advertising, enhancing conversion by aligning the physical location of DOOH screens with the point of sale.

Three different creatives were used, combined with client-specific promotions, to vary the message, generate frequency, and avoid communication saturation.

Additionally, high rotation was sought in high-traffic areas of Buenos Aires and Mar del Plata, such as shopping mall entrances and main avenues—key points where the brand’s target audience moves.

Why did we use this strategy?

• The combination of outdoor screens in Buenos Aires and Mar del Plata allows for urban and tourist coverage, with intercity traffic.
• Proximity to retailers reinforces the “purchase moment” with an immediate advertising scene.
• Different creatives maintain message freshness and simultaneously communicate “new product,” “promotion,” and “local availability.”

High frequency in shopping access points and traffic hubs reinforces visibility at key decision moments.