Smart optimization in DOOH with Beeyond

With the aim of continuing to evolve with technology and innovations designed for agencies and advertisers looking to maximize their results, at Beeyond we offer a new way to manage investment in Digital Out Of Home. This is a functionality that automates the redistribution of investment among screens within the same campaign, optimizing performance in real time without the need for manual adjustments.

This new automatic optimizer allows screens that are not meeting their objectives to transfer up to 90% of their investment to those that are performing well. This way, the budget focuses where it can generate the most impact.

Once activated, this feature eliminates the need to define a prior distribution. The system adapts dynamically, ensuring efficiency even when screen availability changes. Additionally, if no screen is meeting its objective at a given time, the system stays alert to redistribute as soon as changes occur.

Another innovation from Beeyond, where intelligence serves your ideas.