The Taste of Soccer Is Better with Pepsi

During the Copa América, Pepsi found the perfect formula to connect with fans: uniting a passion for soccer with a love of food. At Beeyond Media, we brought this idea to the streets and screens of four key cities with an OOH strategy that captured the attention and hearts of millions.

Even though Pepsi was not an official sponsor of the tournament, it showed that soccer goes beyond the pitch. With creativity and ingenuity, they turned sports matchups into culinary duels celebrating each nation’s essence. Argentina vs. Venezuela? More like Asado vs. Arepas. Colombia vs. Brazil? Bandeja Paisa vs. Feijoada. Each dish was carefully chosen, representing the flavor and culture of its country, inviting fans to pick their favorite and experience the tournament’s excitement through food.

Thanks to programmatic technology and our digital advertising expertise, we adapted content in real time on 79 cutting-edge screens across Orlando, Miami, Atlanta, and Charlotte, syncing with the sports schedule. The result: over nine million impressions and a campaign that captured not just eyes but also hearts.

Each match became a unique cultural celebration, proving that with Pepsi and Beeyond Media, anything is possible. Because when it comes to soccer, food, and culture, there are no limits to creativity. The taste of soccer is better with Pepsi, and Beeyond was there to make it happen.