Boosting Your Travel and Tourism Campaigns This Summer with DOOH
In the peak of summer season, tourism and travel businesses are more in need of successful marketing strategies than ever before - and DOOH holds the key. Explore this groundbreaking advancement in digital marketing and create memorable experiences with these ideas for DOOH summer campaigns.
Digital Out-of-Home advertising keeps on making waves as a revolutionary approach into the advertising landscape, which plays a critical role in positioning any company within any market. Because staying competitive has become a challenge in our dynamic and ever-changing present - and for seasonal or trending businesses like tourism, travel or entertainment, the stakes are even higher.
As it is known, competition is fierce within the fast-paced world of travel and tourism, and innovation must be on brand every season for industry players to snatch consumers’ attention and capture their imaginations with captivating deals for their dreamed getaways.
DOOH represents a one-of-a-kind opportunity for travel and tourism businesses to successfully reach their target audiences and stay on top of the advertising game. Stretching the boundaries of traditional static billboards, DOOH breathes new life into campaigns with dynamic, interactive, and captivating content displayed across various digital platforms in public spaces.
As a catalyst for engagement, connection and impact, DOOH advertising is paving the way for travel and tourism businesses to forge deeper connections with travelers and create unforgettable experiences. In this article, we offer you a glimpse into the dynamic benefits of DOOH advertising to show you how programmatic technology can enhance your tourism campaigns this summer.
The DOOH revolution: More than just an ad
Programmatic technologies have come to stay in the advertising world because they offer capabilities that expand beyond their mere purpose. A DOOH ad is not only an ad – it is a valuable resource of information that can turn into a game changer for consumers.
The features of DOOH advertising allow travel and tourism businesses to showcase real-time offerings and live-updated personalized content, so they can capitalize on the summer season's increased foot traffic and captivate potential travelers with exciting opportunities made just for them. Take a look at some of the numerous ways to boost tourism campaigns through DOOH advertising:
Interactive Destination Guides
Tourism brands can display interactive DOOH screens at airports, train stations and popular tourist spots that allow travelers to explore and discover various summer destinations. You can also incorporate touchscreen functionalities with a user-friendly interface that provides information on local attractions, events, and outdoor activities.
Location-based offers and discounts
Geotargeting capabilities can be utilized to deliver personalized DOOH ads with exclusive summer discounts, deals, and offers for nearby hotels, restaurants, and activity providers. This encourages spontaneous decision-making and enhances the overall travel experience, while fostering a cross-industry marketing approach that benefits several businesses at once.
Augmented reality experiences
AR technologies can be incorporated into DOOH displays to provide travelers with immersive experiences, for example using QR codes they can scan with their smartphones to view 3D models or virtual tours of popular attractions.
You may showcase the beauty of summer sunsets and sunrises in captivating 3D videos on DOOH screens, a visually appealing strategy that can evoke emotions and inspire travelers to experience these magical moments in person.
DOOH advertising: A Pandora’s box of ideas
Summer season calls for plans of any kind, from vacations or trip arrangements to hangout meetings or special events for every treat. Days are longer, nights are warmer, and people are more likely to make plans for going out or traveling to their desired destinations during the hot summer months.
This represents an opportunity for travel and tourism brands to uplift their businesses every year. However, these are not the only industries that are prone to benefit from summer – some entertainment, gastronomy and even fitness brands also tend to grow in popularity during this time of the year, which allows for alliances or partnerships between brands from different industries.
With a smart use of DOOH advertising campaigns, brands have the chance to create memorable multi-industry campaigns and creatively reach their target audiences. For example, fitness brands or local gyms could promote outdoor activities like hiking or biking through DOOH campaigns, highlighting the wellness and beauty of scenic landscapes to attract adventure-seeking travelers.
If there are seasonal festivals, concerts or venues happening in the area, DOOH screens can be used to create a countdown timer. This tactic builds anticipation and encourages people to plan their trips around these exciting events, which is also a visibility booster for entertainment businesses and sponsors.
Even restaurants or gift shops could engage passersby with interactive games or spontaneous contests that encourage them to participate. They can offer prizes or menu discounts, or utilize DOOH screens to curate real-time social media posts from winners through a designated hashtag, which contributes to creating a buzz around the store.
As we have seen, DOOH advertising is a vast sea of opportunities for tourism, travel and associated industries to create unforgettable marketing campaigns. If you are wondering how to boost your ad campaigns this season, Beeyond has the answers you need. Contact us and request a demo before summer ends!
